The Google Story -- Part II
Okay. So it has taken longer than expected to bring you more about The Google Story and the book is sitting inside my nifty new sliding-glass door bookcase. But there is allo this talk on places like Search Engine Watch and on the Matt Cutts' blog about "Big Daddy," the next Google search engine shake-up. Many of them will tell you that such things strike fear into the hearts of marketers like myself because it usually means Google is perfomraing a major algo tweak thus ruining all the hard work that has been put into achieving those rankings lost during the last tweak. However, BigDaddy is different, which reminds me of how The Google Story talks about Google's quest to improve search. Not just make listsing to queries more relevant, but to actually produce the exact item, document or what-have-you for which a person may be looking.
In a sense, Big Daddy looks like another step towards "perfect search" which is mentioned in a previous post on this blog and talked about extensively in The Search. Big Daddy actually returns more relevant results, which is rather impressive and has always been the goal of Google.
Accoring to The Goolge Story, Google has never been about making money. It has been about making every scrap of information free and available to the public. Google struggles to maintain that "Do No Evil" sense, and foster its open-minded, easy-going yet hard-working culture. The Google Story offers a rare glimpse into this culture, and a culture that is vastly different than anything anyone has experienced. Not only do they offer free meals made by an award-winning gormet chef, and healthy meals at that to cater to its international employees, but it also conducts business quite differently.
The Google Story highlights Google's first IPO, done completely opposite every other IPO. Google set its own terms, disclosed what information it wanted and caught the FTC and Wall Street completely off guard. Though they did make conscenions on revealing information as required by the FTC before the IPO could be accepted, the manner in which was done is an illustration of the brash and foward-thinking ideals of a generation that is too full of give-it-to-me-know people. Google really worked for its IPO, it really worked for improved search results. They made the business plan up on the fly, but there was an over-arching goal in mind that made everything else secondary. They had the forsight to give into the venture capitalist and bring in Eric Schmidt as CEO.
The Google Guys understood, on some level, that if a guy like Mr. Schmidt handles the business and day-to-day dealings of running a company, then they are free to do what they do best: create technological innovations that forever change the world landscape. They still have final say in everything, but the hassels that come with running a business and often sap creativity are turned over to Mr. Schmidt.
There is an awful lot of intelligence harboured at Google. They know they have built an excellent company, and The Google Story illustrates how they have done it and continue to do so even under such tight scruntiny that comes after going public. That has deterred their desire to innovate, as the news has pointed out. Even in the big stink over China, Google still believes it is better to have something than nothing. You can read more about Google and China on Google's very own blog. The Google Blog is another example of a company using its own technology, something The Google Story continually highlights.
Overall, I was very impressed with David Vise and Mark Malseed. They had extraordinary access to information inside Google, people associated, currently and formerly, with the search engine and Mr. Vise and Mr. Malseed did not waste it.
If you spend any time on the Internet at all you probably use Google and at some point you might wonder exactly how those listings pop-up when you type in a word and hit ENTER.
Read The Google Story and you'll much more about Google, its culture and how it will continually change the world landscape from business to education to unknown areas that haven't been touched yet.
Rating: G$_G$_G$_G$_G$
In a sense, Big Daddy looks like another step towards "perfect search" which is mentioned in a previous post on this blog and talked about extensively in The Search. Big Daddy actually returns more relevant results, which is rather impressive and has always been the goal of Google.
Accoring to The Goolge Story, Google has never been about making money. It has been about making every scrap of information free and available to the public. Google struggles to maintain that "Do No Evil" sense, and foster its open-minded, easy-going yet hard-working culture. The Google Story offers a rare glimpse into this culture, and a culture that is vastly different than anything anyone has experienced. Not only do they offer free meals made by an award-winning gormet chef, and healthy meals at that to cater to its international employees, but it also conducts business quite differently.
The Google Story highlights Google's first IPO, done completely opposite every other IPO. Google set its own terms, disclosed what information it wanted and caught the FTC and Wall Street completely off guard. Though they did make conscenions on revealing information as required by the FTC before the IPO could be accepted, the manner in which was done is an illustration of the brash and foward-thinking ideals of a generation that is too full of give-it-to-me-know people. Google really worked for its IPO, it really worked for improved search results. They made the business plan up on the fly, but there was an over-arching goal in mind that made everything else secondary. They had the forsight to give into the venture capitalist and bring in Eric Schmidt as CEO.
The Google Guys understood, on some level, that if a guy like Mr. Schmidt handles the business and day-to-day dealings of running a company, then they are free to do what they do best: create technological innovations that forever change the world landscape. They still have final say in everything, but the hassels that come with running a business and often sap creativity are turned over to Mr. Schmidt.
There is an awful lot of intelligence harboured at Google. They know they have built an excellent company, and The Google Story illustrates how they have done it and continue to do so even under such tight scruntiny that comes after going public. That has deterred their desire to innovate, as the news has pointed out. Even in the big stink over China, Google still believes it is better to have something than nothing. You can read more about Google and China on Google's very own blog. The Google Blog is another example of a company using its own technology, something The Google Story continually highlights.
Overall, I was very impressed with David Vise and Mark Malseed. They had extraordinary access to information inside Google, people associated, currently and formerly, with the search engine and Mr. Vise and Mr. Malseed did not waste it.
If you spend any time on the Internet at all you probably use Google and at some point you might wonder exactly how those listings pop-up when you type in a word and hit ENTER.
Read The Google Story and you'll much more about Google, its culture and how it will continually change the world landscape from business to education to unknown areas that haven't been touched yet.
Rating: G$_G$_G$_G$_G$
posted by Gwynne at
10:44 PM
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